A perfect combination of the extraordinary fertility of the soil and ideal weather conditions characterized by a Mediterranean climate, originate important wines which recall a territory rich of traditions and history. Simone’s permanent commitment is to preserve the peculiarities, the scents, colors and flavors acquired from his land in which he proceeds today a continuous enhancement of the wines from the Piceno tradition, with a constant attention to organic farming, research and innovation, in order to improve and enhance traditional and indigenous varieties such as Pecorino, Passerina, Sangiovese and Montepulciano.




The land has a high lime content and alkaline pH and the soils that support the vines have always a depth greater than 80/100 cm which enables the roots to have a considerable volume of explored soil and an AWC (available water capacity) high, always more than 150 mm, which ensures a certain soil moisture content even during summer drought periods. A subsoil poor in water but which retains humidity, an absolute peculiarity of this territory, allows the company not to use irrigation systems in full respect of the authenticity of the final product.




The Piceni people, who inhabited this area, were the first to spread the myth and the cult of the Mother Goddess tied to the concept of fertility and productivity, symbol of good luck. The desire to take this symbol as the company’s logo is a tribute to the fertility of the soil, the primordial element from which we get the most valuable products.




Cement, difficult to penetrate, preserves and protects the product as if it were an impressive vault. The properties of these containers favor the stability of the so-called oxidation-reduction potential, allow to maintain a constant temperature without any changes during the fermentation process and avoiding micro-circles in the refining phase.




A rhythm dictated by nature that follows its course, a harmony to which it is the task of man and company to adapt, as was at the origin of humanity, by virtue of a perfect harmony to be jealously preserved. Everything, in the end, is entrusted to the benevolence of the Mother Goddess, the bearer of fertility and productivity, to whom the company loves to be inspired.


A hymn to nature, land, traditions, passion, genuineness and respect, this is the fundamental essence of Simone Capecci's thought and the mantra that constantly inspires the company, a memorandum that tirelessly reminds us that to lead a serene and fulfilling life it is necessary for each of us to find our innate natural balance, in life as well as in a good glass of wine.